Smart, Snarky, and Nerdy

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Lesson planning on a cold, blustery, Saturday night.

Tonight I’m spending my Saturday night in, planning lessons for IMC 580- Internet Advertising and Social Media Marketing.

I’m teaching this summer as an adjunct at St. Bonaventure University’s Buffalo campus for the Masters Degree in Integrated Marketing Communications program. I worked with the Integrated Marketing Communications program director last winter to design and create the course and write the syllabus. The course has been adopted so now it’s time for me to get down to work and sort out the details. I’ve taught a few semesters of undergraduate advertising students, but I’m extremely excited to make the leap to teaching graduate students.

I have a lot of work ahead of me to make the course great. Tonight I’m working out required readings and a calendar of lesson plans. The course takes place over five weeks, Friday nights and Saturday mornings. There is just so much information to cram into a short, five-week period. The five week session consists of 9 hours of class per week- 45 total in-session hours.

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"We are what we repeatedly do. Excellence, therefore, is not an act, but a habit." —  Aristotle

These are words to live by.  I have this quote cut out and taped above my computer monitor at work. It reminds me every day that there can be excellence in all things.  Even if I’m working on a simple, mundane task, I still strive for excellence.